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Red robin delivery8/3/2023 Shari’s did not reply to a request for comment. When the Kennedys tracked their order on DoorDash, it showed the delivery car departing from what appeared to be the Shari’s near Vancouver Mall. The “Famous Hamburgers” part of the name appears to be a new addition for delivery apps, but the business uses a similar logo and appears to cast itself as the same brand - the Famous Hamburgers website uses the tagline “making every day burger day since 1948,” which is the same year the Coco’s Bakery franchise was founded.īut in Washington, at least, it operates as a virtual kitchen. Coco’s Bakery is a chain of eateries in California and Arizona and was purchased by Shari’s parent company in 2018. Coco’s, for example, is a real place - although not in Oregon or Washington. The exact nature of a virtual kitchen can vary between businesses. “If I wanted a Shari’s hamburger, I’d order a Shari’s hamburger,” Amber Kennedy added. That’s the part that David and Amber Kennedy said left them with a bad taste after the Coco’s experience - the fact that they felt like they weren’t told up front that they were essentially ordering from Shari’s, which David Kennedy described as “anti-consumer.” Cheese,” but most of the other Vancouver-area listings don’t include the name of the parent restaurant, only a small notice that the business is a virtual kitchen. The Pasqually’s page on DoorDash refers to it as “a concept by CEC Entertainment, Inc., owner and operator of Chuck E. Cheese is another prominent example - the company made headlines during the early months of the pandemic when customers discovered that it was selling its pizza for delivery under the name Pasqually’s Pizza and Wings. and Fresh Set - that in fact all operate out of kitchens at Red Robin Gourmet Burgers and Brews.Ĭhuck E. A post last week on the Vancouver board of the social network Reddit included a picture of three different nearby restaurant listings on DoorDash - Chicken Sammy’s, The Wing Dept. The Kennedys aren’t the only Vancouver residents to encounter new virtual kitchens. But in other cases, they’re essentially just an alternate name for the host restaurant, offering largely the same food selection. In some cases, the virtual kitchens are independent businesses or separate brands under the same business, with different menus. The phrase refers to restaurant listings on delivery apps that don’t exist as standalone brick-and-mortar businesses, but instead prepare their food in existing commercial kitchens at other restaurants. “We wanted some cool eclectic new local burger company,” Amber Kennedy said.īut when the food arrived, the Kennedys said they found that the burgers looked and tasted eerily familiar - specifically, they seemed a lot like burgers the couple had eaten in the past at the restaurant chain Shari’s.ĭavid Kennedy began to research the Coco’s brand and quickly discovered that they had unknowingly ordered from what the DoorDash app refers to as a “virtual brand,” also commonly called a ghost kitchen. Vancouver residents David and Amber Kennedy were looking for something new when they decided to order delivery on a recent evening, so after browsing through the DoorDash app they settled on a place neither of them had heard of before: Coco’s Famous Hamburgers.
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